Marketing Manager – Minneapolis

Company Overview:Established in 2000, VisionShare Inc. is a tightly focused, results-oriented, software and services technology company specializing in healthcare EDI. With our depth of experience and professional knowledge of the medical claims reimbursement process, we have successfully positioned our technology as an EDI connectivity standard for 95% of the national Medicare payers. Were experts at safeguarding the exchange of business-sensitive information over the internet. We provide a unique capability to healthcare providers that can help them quickly and efficiently access Medicare EDI services. By planning, designing and implementing secure connectivity solutions, we help customers reduce risk and liability, decrease overhead and improve information control.Purpose of the Position:We are seeking a Marketing Manager to support the companys revenue and growth goals in the Part B market segment of the healthcare industry. This position is responsible for understanding the unique drivers, influencers and interrelationships inherent in this market and translating that knowledge into targeted marketing strategies and results-driven plans. This position is responsible for working with internal stakeholders and external resources to execute plan deliverables, campaigns and programs. Requirements:ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.Major Functions and Related Duties:1.Market AnalysisMaintain vigilance over the Part B market dynamics, drivers, influencers and competitors. Gather industry expert opinion and quantitative market data for states/jurisdications/vertical segmentsWork with product management to identify market problems and/or unmet needsIdentify competitive offerings in the market. Review their position, messaging and success. Assess strengths and weaknesses. Evaluate the importance of key product features, benefits, etc.Identify key vendors, suppliers, contractors that serve the market and/or that are key influencers in the purchase cycleSize the market/market segments and map to sales opportunity to determine which segments to proactively pursueEvaluate market share and performance in the market through customer satisfaction indicesWin/loss analysis survey new customers and follow up on lost opportunities as appropriate2.Product DefinitionAlign Part B product-specific positioning and messaging with corporate branding strategyDevelop and maintain internal product data/fact sheets for Part B solutionsDevelop product knowledge tools and programs to educate internally on new products, product enhancements, partners, etc. Develop and maintain user personas and SDPs for Part B prospects Define the position and messaging for distinct Part B solutions3.Market Plan and ExecutionDevelop, execute, and measure market plans, programs and campaigns according to corporate and product-specific business objectives.Create a Part B market plan that identifies quantifiable marketing goals and measurable resultsDevelop and execute plans/programs/campaigns/communications to generate the number of leads for the Part B sales team to support corporate revenue goalsoCustomer acquisition programs (lead gen)oCustomer retention/relationship development programsCustomer satisfaction indexCustomer revenue generation through value-added solutionsTrack, measure and report the results of plans, programs and individual tactics.Develop channel/vendor marketing kits to support Part B third party relationshipsManage Part B advertising, collateral, public relations and direct marketing programs. Develop and manage vendor relationships. Track and measure effectiveness of programs and individual tactics with defined metrics4.Sales ReadinessDevelop targeted sales collateral and sales tools (papers, case studies, customer stories, etc.) using the customer centric selling model, as appropriateTeam with sales to create presentations, webinars and scripts using the customer centric selling model, as appropriateProvide guidance (documentation, facts, stats, etc.) on selling/positioning against competitors in different markets. Identify VSI defendable silver bullets and arm sales team5.Channel/Vendor Sales ProgramsTeam with vendor sales to identify and prioritize partner opportunitiesTeam with vendor sales to develop product training materials/programs for vendor partnersDevelop marketing tool kit for vendor partnersWork with Medicare sales team to create visibility and pull-through from Medicare contractors6.Corporate Web siteCollaborate with team on web strategy and manage site content and design.Manage Part B Web Site content and Landing Sites; identify opportunities to leverage the Web site for lead generation, cross-selling and to capture market intelligence.SKILLS, KNOWLEDGE, ABILITIESExcellent communicator with highly developed verbal and written skillsAbility to build team unity and inspire high performance, working with a cross-functional and diverse group Strong analytical, problem solving and conflict resolution skillsAbility to source and analyze market dataStrong understanding of and experience in brand positioningExperience managing creative agencies, printing and production vendorsStrong design sense and experience with all types of media including direct mail, interactive, and printExperience using MS Office products and various design programs SUPERVISORY RESPONSIBILITIES This position has no current direct reports but requires strong leadership, team building, and influencing skills.EDUCATION and/or EXPERIENCE Bachelors degree (BA) with 5-7 years of relevant experience in software or technology marketing. Healthcare industry experience preferred.TO APPLY:VisionShare offers a competitive compensation, comprehensive benefits package, and employee stock options. To apply, please send resume and salary requirements to: careers@visionshareinc.com

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Salary: negotiable