Senior Planner – Minneapolis

RMG, part of JWT, is seeking a Senior Strategic Planner to join our dynamic team.

Company Overview

At RMG Connect Minneapolis, we build integrated communications that strengthen the relationship between our clients and their customers. Simply put, we create customized connections.

A large part of our business is planning, designing, building, and maintaining websites. What makes RMG Connect different is that our clients’ websites are never created in a vacuum. They always belong to a broader communications strategy that often includes everything from interactive marketing to direct response, print, radio, and television. And it doesn’t end there. We measure results as well. Which leads us back to the beginning: continually improving the relationship between our clients and their customers.

Position Overview

Acquire in-depth understanding of a client’s business environment, including general business processes, target audiences/customer attributes, organizational "pain", marketing strategy, marketing communications and organizational readiness for implementing multi-channel communication programs, CRM programs, integrated communication plans and/or performance measurement systems.

Responsibilities

Leadership and Team Management

* Proactively anticipates and identifies problems and issues, develops alternative approaches, and confidently presents to client and team members effective alternative solutions and helps junior staff to do the same.
* Achieves the highest levels of quality and standards for personal and team artifacts, including those artifacts developed by more junior team members.
* Transfers knowledge to client, project and discipline to team members and peers.
* Ensure a strategic focus throughout the lifecycle of the project
Client Relationship Management

* Rapidly establishes credibility at all levels within the client.
* Prepares and delivers formal presentations, as well as facilitate small group client planning sessions.
* Looks beyond current project or current role to understand the client’s strategic long term goals, policies and procedures to identify other beneficial improvements or opportunities; such as redundancies, best practice applications, inconsistencies, etc.

Planning and Consulting

* Provide a depth and breadth of knowledge for developing multi-channel communication programs, CRM programs, integrated communication plans and/or performance measurement systems
* Manage the RMG Connect strategic planning process to help clients organize and define their integrated communication initiatives (specifically direct marketing, CRM and digital/e-Business initiatives).
* Understands and applies industry/market intelligence and knowledge of best practices to client-specific context.
* Prepares for and facilitates client planning sessions and strategy workshops.
* Responsible for the development of primary strategy artifacts, including; strategy reports, implementation plans, communication plans, audience profiles, user scenarios, feature roadmaps and operational measurement plans.
* Educate RMG Connect project team on specifics of findings from the above mentioned documentation, as well as client feedback.

Market Research
* Provides research and analysis for client advertising, direct marketing, web-based campaigns and industry best practices for marketing results.
* Produces research analysis reports including business profiles, competitive profiles, score cards and situational analysis summaries.
* Performs non research related analysis to support marketing strategies including customer behavior segmentation, experimental test design and other types of database analysis.

Metrics and Analytics

* Provides expertise in the area of performance measurement, including knowledge of best practices for metrics tracking, report design, and data analysis.
* Works with Strategic Planning, Business Intelligence and Media Planning teams to design and implement operational metrics programs and campaign tracking.
* Leads the collection of performance measurement data and preparation of client reports.

Requirements

* Outstanding oral and written communication skills required, including: business writing/documentation skills and presentation skills.
* Handles multiple tasks simultaneously.
* Effective communication and engagement with all levels of RMG Connect and the client company staff.
* 5-7 years experience in an advertising, marketing or marketing communications role designing and executing marketing and advertising campaigns.
* Bachelor’s degree, preferably in a business, marketing or communications related field, or equivalent experience. MBA or equivalent is strongly preferred.

We offer a comprehensive benefits package including 401(k) and a generous company holiday schedule. RMG Connect is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability. For more information about RMG Connect, please visit .

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